If England has Rumpelstiltskin who spins gold fabrics, Italy has Count Giorgini who spun the fabrics of the fairytale story of Italian Fashion. The remarkable date was on February 25, 1951 when a fashion show was staged by the Italian legend in front of a global audience in the beautiful city of Florence.
What has the Count done for fashion in Italy?
Count Giorgini revived the fairy tale ambiance of the elitists by setting up his own palace as a place for fashion shows, thus providing courtly scenery for the production of fashion anthologies. In other words, members of the high society themselves, who wore the dresses that were considered fashionable during those times, took part in epitomizing the standards of fashion and beauty. From then on, the trend of presenting fashion for the nobles and by the nobles was evident in courtly rooms of their own museums and/or abodes alongside erected sculptures of this kind of fame.
He and his class have made a clear statement that dress can be a medium to assert one's individuality. Subtly, he communicated that fashion can be a language of desire. Furthermore, fashion can be a game of emulations, erotic domination, and flirting glances.
There was also a time when even cinema was predisposed by Italian fashion. The nuptials of Tyrone Power and Linda Christian in the year 1949 created a stereotyped yet fantastic image of Italy as the Land of Love, of Art and the Beautiful as the bride chose a dress made from Italy. Dress served as an object of charm that can make beautiful transformations to an individual, just like in well-loved fairy tales.
In the 1960s, about the same time when London took the spotlight in the world of fashion, every majestic way of life in Italy has crumbled. During the industrial boom, social status and social roles were also revolutionized. Novice fashions in produced garments flowed into the marketplace and women around the world started to realize that they could dress stylishly at a low price.
Global recognition for Moda de Italia garments were gained with the success of Prêt-à-porter" between the 1970s and 1980s. These were the years when Milan grabbed the attention of the world and transformed itself into a fashion landmark. Until now, topnotch fashion designers continue to create fashion statements from the mini-skirt to denims or blue jeans and other various evolutions continue to enchant the world.
Now, consider the following institutions that have been established to serve as citadels that provide artists who can revolutionize the world:
- Moda Altieri, Accademia Altieri
- Academia d' Belle Arte di Viterbo
- Accademia Europea d' Moda e Costume d' Franco Reale
- Accademia Internazionale d' Alta Moda ed' Arte del Costume Koefia
- Istituto Carlo Secoli
- Istituto Europea d' Design
- Istituto Italiano di Fotografia - Italian Institute of Photography
- Istituto Superiore di Alta Cataldo
- Scuola Progettisti di Moda, Universita degli Studi di Urbino
It suffices to say that the fashion of Italy has evolved from a sense that dress confirms how one is situated in a social status into an instrument that can create the appearance of a beautiful city and presently a place of creativity and competency.